days on the internet, driving traffic to your website isn’t as easy as it once was. With so many bloggers trying to become the next big thing, just having good content isn’t going to make you stand out from the rest. If you are seeking new ways to bring traffic to your website and you have […]
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Back in the day, branding was utilized to tell the difference in […]
What makes content go viral? In past years, the virality of content and products was thought to be nothing more than luck, but new research shows luck has little to do with content going viral. There are key elements that all viral content has in common that enhances its shareability. Here you’ll discover these elusive […]
What happens when you take Chuck Norris, a cheerleader, R2-D2, and a sheep and put them in a group to work together? Tension or confusion may arise, heads may butt (lol), and ultimately productivity will likely diminish. At this point you might be thinking “why would I hire a sheep anyway?” or “how can I […]
A difficult question for new advertisers is: which traffic source should I use, Google or Facebook? Depending on your business model and objective, placing your money in the right place is crucial so that you minimize loss, maximize reach, and increase conversions. Before we get into which is the best choice for your business, let’s […]
At some point, small business owners will need help when it comes to managing the Accounting side of their business. Although many owners want to keep the records on their own, accounting and tax planning have become more complicated over time, and it takes you away from you being the innovator that you are. Also, […]