About Mike Mendoza

Comparing an A/B Test to a Multivariate Test

In todays world many business thrive from online audiences and daily traffic. In order to have a site reach its full potential takes a lot time and optimizations. You’ve might of heard the term “A/B Test” or at times “Multivariate Test” (MVT) floating around on the web. There seems to be much confusion over these […]

Business

Google or Facebook: Which will give you the most bang for your buck?

A difficult question for new advertisers is: which traffic source should I use, Google or Facebook? Depending on your business model and objective, placing your money in the right place is crucial so that you minimize loss, maximize reach, and increase conversions. Before we get into which is the best choice for your business, let’s […]

Advertising, Business, Marketing, Resources